In the past when you are going to purchase anything from grocery store, you purchase it straightaway by giving the exact amount of money on the MRP,or bargain and give money on bargained price.
Busy shopkeeper will not ask you any question, where you reside or where you are from, what he really cares is the money which you are paying to him.
Now comes the second scenario, when shopkeeper is not that busy like the previous one, and he has some time for you. He will start interacting with you; he will start asking questions about you, your family and your address details as he sees you as future customer.
Now comes to present, when you are paying bill in departmental store electronically, be it through credit card or debit card .Guys sitting at departmental store will not ask, who you are or where you are from, but swiftly they will give you one membership card to fill your generic details, where they will have your name, your contact details and mobile number. They will store that information in their generic database.
Now comes the third scenario when you are purchasing anything from eCommerce websites, (like amazone,flipcart or ebay) but before that, you again need to fill your name and your contact details.You usually pay the price online, and later on your goods will be dispatched at your shipping address; you also have an added feature where you can pay in cash once you receive the goods at your shipping location. In this case yours billing address and shipping address will remain the same.
So nothing has changed much, other than memorizing your address to store it electronically in database.
Banks are already maintaining your address details for credit card or debit card. Departmental store maintains your contact details as future prospects, eCommerce websites are maintaining your address details for future delivery.
So have you counted how many times your address and contact details have been maintained in different databases.
Possibly you can’t some examples are.
1. Bank
2. Aadhar Card
3. NPR
4. Ration Card
5. Passport
6. Driving License
7. Voter id card
And it’s countless.
Our contact details are being stored almost everywhere and once you are changing address they all become out of sync because no one corrects it everywhere.
The solution to this is not an easy one…
Since currently we are maintain address on different databases made for different purpose so it becomes almost impossible to have one Site HUB which is universally acknowledged and easily uneatable with proper digital verification. Something likes unique identity of your address.
But what we can do maximum here?
At least we can maintain a cleansed address which is almost near accurate ….think about the scenario when you have around million customers and for each customer you need to send some gift items on X’mas eve.
If out of million even ten thousand customer have any typo error in street information or zip codes or non standard abbreviations, the delivery of gifts item can be declined else transit time will increase if typo will be small and recognizable.
For each returned gift item there is additional cost which your company needs to bear and on top,please think about the customer service which will be hugely impacted in rather negatively way.
Solution to this is Address Cleansing.
MDM already have few vendors who provides address cleansing software which works in comparing mode (with your address details) to their respective database and discover any discrepancies in zip code, spelling the street information or state abbreviations. Sometimes they suggest you alternative or sometimes they correct the address automatically.
Using address cleanser can save you good bucks and above all will provide good customer service which worth millions.
Address cleansing have more pros than cons
Pros
· Reduces postage code for the undelivered Item because of incorrect address
· When sending billing invoice to correct location you will get timely payment
· Routing of mail post to correct address will make life cycle of delivery faster.
· Customer service experience will become smoother.
Cons
· No Cons.
Customer and customer address are two separate entities and both needs to be cleansed. Both entity shouldn't be seen in isolation but they complement each other for the betterment of your customer service.
Busy shopkeeper will not ask you any question, where you reside or where you are from, what he really cares is the money which you are paying to him.
Now comes the second scenario, when shopkeeper is not that busy like the previous one, and he has some time for you. He will start interacting with you; he will start asking questions about you, your family and your address details as he sees you as future customer.
Now comes to present, when you are paying bill in departmental store electronically, be it through credit card or debit card .Guys sitting at departmental store will not ask, who you are or where you are from, but swiftly they will give you one membership card to fill your generic details, where they will have your name, your contact details and mobile number. They will store that information in their generic database.
Now comes the third scenario when you are purchasing anything from eCommerce websites, (like amazone,flipcart or ebay) but before that, you again need to fill your name and your contact details.You usually pay the price online, and later on your goods will be dispatched at your shipping address; you also have an added feature where you can pay in cash once you receive the goods at your shipping location. In this case yours billing address and shipping address will remain the same.
So nothing has changed much, other than memorizing your address to store it electronically in database.
Banks are already maintaining your address details for credit card or debit card. Departmental store maintains your contact details as future prospects, eCommerce websites are maintaining your address details for future delivery.
So have you counted how many times your address and contact details have been maintained in different databases.
Possibly you can’t some examples are.
1. Bank
2. Aadhar Card
3. NPR
4. Ration Card
5. Passport
6. Driving License
7. Voter id card
And it’s countless.
Our contact details are being stored almost everywhere and once you are changing address they all become out of sync because no one corrects it everywhere.
The solution to this is not an easy one…
Since currently we are maintain address on different databases made for different purpose so it becomes almost impossible to have one Site HUB which is universally acknowledged and easily uneatable with proper digital verification. Something likes unique identity of your address.
But what we can do maximum here?
At least we can maintain a cleansed address which is almost near accurate ….think about the scenario when you have around million customers and for each customer you need to send some gift items on X’mas eve.
If out of million even ten thousand customer have any typo error in street information or zip codes or non standard abbreviations, the delivery of gifts item can be declined else transit time will increase if typo will be small and recognizable.
For each returned gift item there is additional cost which your company needs to bear and on top,please think about the customer service which will be hugely impacted in rather negatively way.
Solution to this is Address Cleansing.
MDM already have few vendors who provides address cleansing software which works in comparing mode (with your address details) to their respective database and discover any discrepancies in zip code, spelling the street information or state abbreviations. Sometimes they suggest you alternative or sometimes they correct the address automatically.
Using address cleanser can save you good bucks and above all will provide good customer service which worth millions.
Address cleansing have more pros than cons
Pros
· Reduces postage code for the undelivered Item because of incorrect address
· When sending billing invoice to correct location you will get timely payment
· Routing of mail post to correct address will make life cycle of delivery faster.
· Customer service experience will become smoother.
Cons
· No Cons.
Customer and customer address are two separate entities and both needs to be cleansed. Both entity shouldn't be seen in isolation but they complement each other for the betterment of your customer service.
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